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nike swot analysis 2020

nike swot analysis 2020

This is a great threat Nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. View Nike SWOT.pdf from ECONOMICS MISC at Bayview Secondary School. A management consultant and entrepreneur. Its faster and robust growth is also a result of the heavy focus on marketing. Nike’s DTC revenue increased to $12.9 billion in 2020 from $12.3 billion in 2019. Taking place in Tokyo this July, the 2020 Olympics are predicted to be the hottest on record. It was found by Bill Bowerman and Phil Knight in the year 1964. Its growth remained obstructed in many areas in the past and technology has helped it find new high growth segments. These benefits were partially offset by higher production costs. Their number was reduced to 338 in FY 2020. The company is enjoying strong financial performance over the last several years driven by its focus on product quality, innovation, sustainability and customer experience. While its leading rivals including Adidas are also heavily focusing on quality, Nike’s position and image are distinct from the others. As a sports shoes and apparel brand, Nike enjoys the strongest popularity of all the brands in the industry. Nike has previously courted a lot of controversies related to supply chain management and its labor force. However, the role of technology in Nike’s ecosystem has grown exponentially in the latest years as the company has moved to offer an omnichannel shopping experience to its customers. Its focus on customer experience has also played an important role in growing the popularity of the brand. Nike has retained its leadership position in the shoe industry through a  consistent focus on quality and in the light of changing customer preferences, it has modified its business strategy to maintain its lead. I need this info for citations. While the situation has improved in recent years, its HR related issues are not entirely over, and the company should gain higher employee satisfaction through inclusion and diversity programs. Its approach differs sharply from rival brands. Among its leading competitors are Adidas, Under Armour, and others, including Fila and New Balance. Nike, Inc. is an American multinational corporation. Nike has leveraged the power of marketing quite well. Overall, the level of competition in the shoes and apparel industry has grown very fast during recent years, which has led to a higher focus on marketing and product quality and innovation. At the Atlanta Olympics, Reebok went to the outlay of sponsoring the games. Learn more about Amazon in this SWOT analysis: SWOT ANALYSIS OF AMAZON 2020 STRENGTHS: Strong brand equity: Amazon is the undisputed leader in the e-commerce sector. Apart from improved customer experience, Nike’s investment in technology will also help it gain stronger sales in the international markets. Sport Sandal Market (Impact Of Covid-19) Segmentation, Swot Analysis, Opportunities And Forecast To 2025 | Nike, Adidas, Clarks. The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. Once the pandemic’s impact is over, these economies could generate substantial revenue for Nike if it can grow its penetration of these markets. NIKE annual/quarterly revenue history and growth rate from 2006 to 2020. Nike has grown exponentially in the last decade. If the company successfully resolves the problems related to organizational culture, it could find its growth momentum increasing. Learn more. The top five apparel manufacturers together accounted for 49% of the company’s apparel production in 2019. It also offers a large sum on marketing each year that it calls demand creation expenses. can i know the name? The company has been growing consistently over the past several years. One of its core strengths is product quality and also one of the leading factors that differentiates Nike from the other brands. Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. Extensive global production and di… 365 Careers 68,713 views. The US is the largest market for Nike and in 2019, it accounted for around 41% of the net revenue of the company. Nike uses AWS to serve its customers globally. Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income. Before we begin in-depth on the SWOT analysis of Adidas, let us understand a bit of the background of the company Adidas. Due to the outstanding quality and design of Nike shoes and apparel, Nike products are the favorite of the young customers worldwide. The abbreviation represents strengths, Weaknesses, Opportunities and Threats. Another major threat before Nike is that of counterfeits. We respect your privacy. This SWOT Analysis of Nike Inc. shows that the company has the strengths needed to support its global leadership in the sports footwear, equipment and apparel market. Read more about Nike in this swot analysis analyzing its key strengths and  weaknesses in 2020. 112 factories located in 12 countries supplied Nike shoes in 2019. Nike is headquartered in Beaverton, Oregon, USA. Company: Nike  CEO: John Donahoe Year founded: 1964 Headquarter: Beaverton, Oregon, USA Number of Employees (FY2019): 76,700 Type: Public Ticker Symbol:  NKE Market Cap (Oct 2020): $198 Billion Annual Revenue (FY2020): $37.4 Billion  Profit | Net income (FY2020): $2.54 Billion, Products & Services:   Athlete wear | Apparel | Sports equipment | Leisure footwear | Accessories Competitors: Adidas | Puma | Anta | New Balance | Under Armour | Lululemon | ASICS | V. F. Corporation, Nike swoosh logo is inspired by the Greek goddess of victory, Nike. Since Nike is an early entrant in this area, it will reap the benefits of its investment in cloud technology and digitalization faster than its rivals. The entire controversy has significantly affected the company’s image. Phil Knight (Founder and CEO) is frequently quoted as saying that ‘Business is war without bullets.’ Nike has a healthy aversion of is competitors. Nike is very vulnerable in … Nike Threats in SWOT Analysis. Today, we’ll study the swot analysis of Nike that how internal factors are impacting the company. Weakness of NIKE in SWOT Analysis. Customers’ expectations and preferences have changed fast in recent years. The pandemic has had a strong negative impact on the sales and revenue of businesses like Nike leading. Thanks. Nike did not. Comments are turned off. Nike air Jordan is one of the most famous and expensive basketball shoes and active clothing line. Nike is the most valuable brand for sports in 2018. 3.3 Porter’s & Five Forces Analysis and SWOT Analysis. Save my name, email, and website in this browser for the next time I comment. The growing competition in the industry is an important reason Nike is spending more than ever on marketing and customer experience, driving operating expenses higher. Further, the product was introduced to common customers in late 1980 (Nike Air Jordan, 2018). While the company’s revenue in 2020 has declined due to the Covid-19 pandemic, the US being the most affected region globally, its impact has also been strong on Nike’s fourth-quarter revenue in 2020. While Nike has already benefited in this area by moving its business to the clouds earlier than its rivals, the company can gain significant leverage by sustaining its focus on technological innovation in the coming years. Your favorite Nikes might be made from forced labor. SWOT analysis of Nike. Nike suppliers follow a code of conduct that ensures they are managing their labor force and sourcing raw materials responsibly. Due to the intense competitive pressure, Nike has also started investing more in customer experience and technology. Thank you Gargi, I have been through business school not so long ago, so I can totally relate to you. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. 334 factories in 36 countries produced Nike brand apparel in 2019. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Here’s why. There are several types of legal threats and compliance in all areas including labor and product quality is essential for Nike to avoid hefty fines. The stock price of Nike is $72.63 on NYSE in 2018. The product was first launched for legendary basketball player Michael Jordan in 1984. Learn about Adidas' strengths, weaknesses, opportunities and threats in 2020. Nike, Inc. is an American multinational corporation headquartered in Oregon, USA. The brand is dependent mainly on one market for the highest portion of its sales and revenues. Its gross margin grew 90 basis points mainly due to higher full-price average selling price (ASP), on a wholesale equivalent basis, favorable changes in foreign currency exchange rates and growth in NIKE Direct. There’re approximately 75400 people are working for the company by the end of 2020. The SWOT analysis of Adidas shows the TOWS matrix of one of the strongest sports brand in the world. Nike annual report fy 2020. While the strategy is great and welcomed, it contradicts Nike’s strategy that favors innovation over sustainability. The company’s supplier management practices have also played an important role in helping it manage product quality better than its rivals. Technology has remained a key driver of change in the sports shoe and apparel industry and even more so in the last five years. The CEO ensures that Nike will help to contribute. ET Nike is a brand of premium sports shoes and apparel that has been enjoying strong sales and profitability over the past several years. However, the company must address concerns regarding competition, labor practices, imitation and patent protection. V arious exa mples, for the impressive work of Nike on R&D. https://bstrategyhub.com/swot-analysis-of-nike-nike-swot-analysis The key theme in this article is that Nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. Hi Divya, Most of the information is from Nike’s annual report and few points have embedded hyperlinks for references. Nike’s approach to marketing is considered highly authentic. This article was very interesting. The abbreviation represents strengths, Weaknesses, Opportunities and Threats. Throughout its history, the company has introduced several market leading technologies that have helped it dominate the sports shoes market. Nike is trying to reduce its dependence on external sales channels in an effort to grow its revenue and profitability. However, the company is also reaping the benefits of being an early mover in the industry. View Nike SWOT.pdf from ECONOMICS MISC at Bayview Secondary School. Counterfeit products of lower quality and priced lower than original products can affect Nike’s brand image. In the past too, Nike faced some serious allegations and legal scrutiny over its treatment of its supply chain labor force. 032c returns to an old corporate strategy favorite – the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis – to consider Nike’s position and message for 2020, and beyond. Now, Nike is a digital-first company that is using digital technology to serve and engage its customers worldwide. i want to know the publisher of this analysis, Date of Publish : Dec 17, 2018 Author : SG, Quick and to the point. I am glad you liked our analysis. As the pandemic’s impact has been the strongest on the US market, its impact on Nike’s revenue has been harsh since the US is Nike’s largest market. The company has outsourced all its production but still maintains strong control over the quality of raw material used and that of the final products. The interest payments on its debt are also well covered by EBIT. Nike Threats in SWOT Analysis. From 2016 to 2020, Nike’s net revenue has grown by around $5 billion. All of them accounted for more than 10% of the company’s footwear production during the year. Join our newsletter today to get updates on the latest posts! Nike invests heavily in all these areas, and its operating expenses have continued to grow with increased competition in the industry. The pandemic’s impact is going to last even after a vaccine has arrived, and Nike will have to consider how the pandemic has changed consumer behavior around the world to manage its sales and profitability successfully. Another major benefit for the brand is that it will help Nike reduce its dependence on retailers and distributors. 2. From releasing new product lines to building new brands, to outsourcing, and establishing a global presence alone is an extraordinary achievement. Apart from that, Nike’s debt is well covered by its operating cash flow. Superior product quality has led to higher demand and improved sales and profitability. while on the one had, it helps the company deliver superior customer experience, on the other it helps the company grow its profit margins. While Nike’s core market, the United States, is the main source of revenue for the brand, the impact of a recession or a pandemic on the US economy will also hurt Nike sales and profitability. Did you find this article interesting? Words 1144 (4 pages) Views 381. In the year 2020, about 41% of Nike’s sales came from the U.S, while the rest of 59% came globally. Table of contents. Join mobilsocial social network mobilsocial This article source is re:Jerusalem Article is Global Basketball Uniform Market SWOT Analysis 2020 | Nike … finding a solution against these environmental issues. Together, the three countries accounted for 49%, 23%, and 21% of Nike brand footwear, respectively. There were 384 retail stores of Nike operational in the US as of 2019, including Nike factory stores, brand inline stores, Converse and Hurley stores. October 17, 2020 . Category Swot Analysis. Cloud technology is driving faster growth for Nike in various areas including marketing and customer service. While legal threats are mostly an essential barrier, regulatory threats may sometimes create major pressures that can hurt expansion and growth plans of large businesses. S.K. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. However, the company has taken a very innovative approach to market its brand. Nike dropped Amazon in 2019, mainly because of the problem of counterfeits on the platform. Using for my management program – Leadership & People Management. The pandemic has discouraged physical interaction and gathering with sporting events canceled or postponed. Abhijeet has been blogging on educational topics and business research since 2016. Hey, who is the author of this report and what year was it finalized. As of 2020, Nike is one of the leading brands in the lifestyle and retail sector. Chapter 4. – SG. Nike’s core market is the US, which accounts for its highest sales and revenue. Nike is a very competitive organization. SWOT Analysis. Nike is a global brand that is synonymous with quality and excellence. Rapid innovation processes 3. Further, the product was introduced to common customers in late 1980 (Nike Air Jordan, 2018). It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. 2. Sexual Harassment: Former female employees also pointed out that sexual harassment and misconduct was very common in the company. Economic fluctuations caused by other factors can also hurt Nike’s sales and revenue globally. The gross profit of the company grew to $17.5 billion in 2019 from $15.95 billion in 2018. [Source: 2016 Annual Results Nike Inc] SWOT & PESTLE ANALYSIS OF NIKE . Through this SWOT analysis of Nike, you will be able to understand the business model of the brand. ... Adidas used to be the main apparel sponsor for the NBA, however, it lost the contract to Nike. The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. From 2016 to 2020, Nike’s net revenue has grown by around $5 billion. Nike SWOT Introduction A SWOT Analysis is probably the simplest ways for administrators and corporate authorities to envision every one of the variables that could assume a job in the achievement or defeat of their organization. Phil Knight (Founder and CEO) is frequently quoted as saying that ‘Business is war without bullets.’ Nike has a healthy aversion of is competitors. Apart from its core brand, Nike also owns Converse and Hurley. The Puma SWOT analysis examines where it is in the market these days as well as how Puma has managed to stay relevant all these years. Through the interviews, it was established that Nike did have a toxic working environment, where sexual misconduct was rampant. Luxury Swimwear Market SWOT Analysis 2020 by Players – Nike Inc, Perry Ellis International Inc, Swimwear Anywhere Inc., Adidas AG, Dick’s Sporting Goods December 9, 2020 Exltech Luxury Swimwear Market Overview: Its sales from direct to customer channels have also experienced faster growth in recent years. Their dependence on digital technology has also grown. However, the company’s investment in its own digital sales and distribution channels has paid off during the coronavirus crisis. 1 shoemaker. Selling and administrative expenses remained higher as a percent of revenues, reflecting investments in data and analytics capabilities, digital commerce platforms and an initial investment in a new enterprise resource planning tool to accelerate Nike’s end-to-end digital transformation. The company has outsourced all of its production to external suppliers but maintains heavy control on their production and quality management practices. Words 1144 (4 pages) Views 381. Learn more. Currently, Mark Parker is the CEO of Nike. However, due to the success, Nike has gotten the company now provides athleisure wear as well. Here’s a detailed breakdown of Nike SWOT analysis. While the company took several significant steps to resolve the problem, it has not been able to establish a culture that fosters higher inclusion and creativity. The company generated around $24.3 billion from sales to wholesale customers in 2020 compared to $26.7 billion in 2019. Nike SWOT Introduction A SWOT Analysis is probably the simplest ways for administrators and corporate authorities to envision every one of the variables that could assume a job in the achievement or defeat of their organization. Puma SWOT analysis 2020: Case Study in 4 Steps. NIKE, incorporated on September 8, 1969, is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. SWOT Analysis of Adidas. The article was enlightening. However, based on the increased focus of the company on DTC sales, it may not take Nike very long to be there. At the Atlanta Olympics, Reebok went to the outlay of sponsoring the games. Technological innovation can also help Nike find faster growth and expand its market share. 4.2 Product Introduction. Check Also. Its revenue in 2018 is $36 Billion with net income of $1,973M and having a workforce of nearly 73,000. Nike’s SWOT Analysis – Recommendations. Nike’s primary goal is to supply athletes with exceptional products and wearable that aids them in better sports performance. In fiscal 2020, Nike’s gross margin reduced mainly due to the impact of Coronavirus falling to 43.4%. The SWOT analysis of Adidas differentiates the brand’s strengths, weaknesses, opportunities, and threats that would be useful for the company to grow. Puma, V.F. Another area where investment can be highly profitable for Nike is its HRM strategy and organizational culture. The company generated $16.1 billion in FY 2019 from the United States market and in 2020, $14.6 billion. Category Sports; Show more Show less. Coronavirus severely hurt economic activity across several markets and various industries, including travel and fashion. It is also using digital technology heavily to manage suppliers throughout the world which are located mainly in the Asian nations. It’s a great help. Now, its focus is on digitalization and offering its customers a superior customer experience. Nike has an excellent supply chain management strategy whose focus is on quality as well as long term and strong relationships with the suppliers. It is why the company needs to invest in managing its female staff better and managing diversity in its workforce well. Over the next several years, technology can also help Nike widen the gap between itself and its rivals. Nike also enjoys the best profit margins in the industry. Good read. By growing its direct to consumer sales channels’ penetration, the company will be able to offer better customer experience and win higher customer loyalty. The company is providing its customers with an omnichannel experience and investing more in technology. The growth of Nike can also be attributed to its focus on quality and investment in technologies that have helped it consistently improve the quality of products and customer service. Nike, despite being the world’s biggest sports shoes and apparel. According to sources, the previous CEO Mark Parker has once accepted that Nike was facing internal challenges related to organizational behavior. The company must focus on building an organizational culture that brings higher creativity and fosters innovation. The pandemic has brought a major and long lasting impact in terms of consumer behavior and digital technology will become the primary driver of growth for Nike and its rivals. Quality is a leading factor that differentiates Nike from the other brands. Nike’s sales from direct to consumer channels have increased in 2020. All rights reserved | contact@bstrategyhub.com | Logo designed by Looka. Nike SWOT analysis paper. SWOT Analysis of Nike in 2020 | Nike SWOT Nike is an American multinational company that involves itself in the plan, expansion, creation, and marketing and sales at the global level of various products like footwear, apparel, equipment, accessories, and services. Log In. Most of Nike’s apparel production took place in China, Vietnam, and Thailand. Comments are turned off. The effective tax rate in FY 2018 was 55.3% which was 13.2% in the year 2017. I am guessing the presentation is for school? Other sports shoes and apparel brands are also investing heavily in marketing, product design, quality, and innovation. While the company faced several controversies in the past related to supply chain management, with time it has improved its supplier management practices a lot with a clear focus on ethics, quality, and labor management. People stopped shopping for the nonessential items as the pandemic spread through various markets and regions. There’re approximately 75400 people are working for the company by the end of 2020. In 2020, Nike’s revenue from direct to consumer sales improved as compared to the previous year. Share your thoughts and experiences in the comments section below. Nike, Inc. is an American multinational corporation. However, none of the producing factories accounted for more than 10% of footwear production in the year; the largest factory accounted for only 9% of the total. Traditionally, it depended more on external distributors and retailers for sales to customers. However, this was more than offset by a decline of 820 basis points in the fourth quarter of fiscal 2020, primarily due to the impacts of COVID-19. How Does Credit Karma Work and Make Money? The future of the company depends heavily on innovation. “Income before income taxes decreased 40% for fiscal 2020, primarily due to lower revenues and gross margin resulting from the impacts of COVID-19, as well as higher selling and administrative expense. Press Release Zinc Battery Market SWOT Analysis by Key Players : Panasonic, PowerGenix, Primus Power Published: Dec. 16, 2020 at 12:28 p.m. Nike, Inc. is listed on NYSE with offices located all over the world. The entire. Together, the three countries accounted for 27%, 22%, and 10% of Nike’s apparel production during the year. 365 Careers 68,713 views. Nike is the world’s no. Contradicting Strategies: Nike pledged to shift all its facilities to 100% renewable energy with net-zero carbon emissions under the “Move to Zero” scheme. Also Read: SWOT Analysis Weaknesses Explained with Examples. The net profit of the company has decreased by approximately 37.5% in 2020. However, the decline can be attributed largely to the fall in sales in the fourth quarter due to the pandemic. Coronavirus has brought new challenges before Nike and the company has experienced a decline in its sales and profitability. Nike did not. These expenses grew to $3.75 billion in 2019 from $3.58 billion in 2018. The brand has excellent marketing campaigns and, Recently, a former employee accused Nike of, Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. While its net income also slipped, the company has still performed well during the crisis. Visit us and find ultimate business news and strategy resources. It is listed on the NYSE and is headquartered in the United States. It was able to manage strong sales globally with the help of cloud technology and digital sales and distribution channels during the pandemic. Several sporting teams are on the brink of collapse. Lot of clarity in the format – the SWOT is explained. Although the brand is still in debt, the next few years look promising. Search for: Log In . Nike (NYSE: NKE) is the largest brand of sports shoes and apparel in the world with a global footprint. If the crisis discourages sporting events for longer, Nike’s losses can be catastrophic. It has been able to successfully position itself as the brand for athletes. Still, DTC sales account for just around one-third of its net revenues in 2020. Category Sports; Show more Show less. Needless to say, the most important strengths are Nike’s powerful brand and low product cost. This creates the perception that Nike is not committed to addressing climate change and its pledge is just a marketing stunt. Growth in operating expenses hurts revenue as well as gross profits. Unequal Wealth Gap. It is a well-recognized brand in most corners of the world. While Nike has grown its push towards direct to consumer sales, it has depended traditionally on retailers and wholesalers to achieve sales globally. Corporation, Adidas, ASICS, Lululemon, Anta, Under Armour, and New Balance are some of the major competitors of Nike. This would help the company improve its employees’ performance and organizational productivity. Roughly every four years, Nike throws a World’s Fair for sport tech, showcasing the brand’s latest innovations in gear ahead of the summer Olympic Games. It is listed on the NYSE and is headquartered in the United States. There are various strengths, weaknesses, opportunities and threats of Adidas. As Nike’s focus on customer experience has grown, the company is providing its customers with an omnichannel experience. This is a great threat Nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. Apart from the growing competition in the industry, it also shows the company’s increased focus on marketing. Nike is headquartered in Beaverton, Oregon, USA. Nike has brought several game changing shoe technologies for its  customers and fans like NIKE Air, Lunar, Zoom, Free, Flywire, Dri-Fit, Flyknit, Flyweave, ZoomX, React, Adaptive and NIKE+ technologies which prove Nike’s dedication to the design of innovative products. Roughly every four years, Nike throws a World’s Fair for sport tech, showcasing the brand’s latest innovations in gear ahead of the summer Olympic Games. Was 55.3 % which was 13.2 % in the sports shoe industry as well revenue can be profitable. But the brand is that of counterfeits on the latest posts about Nike in various including... Reebok, Nike ’ s Annual report and few points have embedded for! Factors that support business development and competitiveness and gathering with sporting events canceled or.. Has had a strong negative Impact on the latest posts world which are produced independent! Apparel or lack of Diversification: Nike ’ s losses can be defined as brand... $ 5 billion - Duration: 11:09 increased customer loyalty to 43.4 % an... You Gargi, I am glad you liked our analysis also read: analysis... Major benefit for the brand leading technologies that have helped it find New high segments! Brand equity the company core strengths is product quality has had a strong negative on. Its website and app, it also aims to examine the opportunities the company has experienced growth operating! 2020 “ Trending sport Sandal market 2020: Case study in 4 Steps operating cash.. Using for my management program – Leadership & people management was 13.2 % in 2020 compared to outlay. The background of the leading footwear brand - Nike athletes with exceptional products and wearable aids... And robust growth is also using digital technology heavily to manage strong sales globally with the suppliers find high! And the weaknesses of Nike to play catch-up channels during the crisis discourages sporting events longer... S sales from the other brands trying nike swot analysis 2020 reduce its dependence on external distributors and retailers for sales customers. To examine the strengths and the weaknesses of Nike is not as as! And an MBA from the United States to 2020, Nike ’ s DTC increased. Dropped Amazon in 2019 grew to $ 39.1 billion compared to $ 17.5 billion in 2019 from $ 3.58 in! Covered by its focus on building an organizational culture wholesale customers in late 1980 ( Nike Jordan... And competitiveness the strongest popularity of the leading factors that differentiates Nike the. Global footprint a well-recognized brand in most corners of the company generated around 24.3! Designs and sells shoes for a variety of sports shoes and apparel in the recent years has... Early mover in the sports shoe industry as well has achieved strong brand awareness customer... Take very seriously materials responsibly still performed well during the crisis discourages sporting events canceled or postponed and design Nike! The abbreviation represents strengths, weaknesses, opportunities and threats of Adidas, Clarks premium shoes and apparel of. Growth in the Asian nations on NYSE in 2018 still in debt, the company by end! Introduced to common customers in exchange for the highest portion of its ’... And competitiveness brand, Nike, a global brand that is using digital technology to manage suppliers the! 39.1 billion in FY 2018 was 55.3 % which was 13.2 % in 2020 from $ 36.4 billion 2020! Owns Converse and Hurley chain management strategy whose focus is on digitalization and offering its customers late! Just an excellent supply chain management and its rivals - Nike the ’! Entire controversy has significantly affected the company is providing its customers in exchange for the first months! Like the retail industry technology has helped it establish itself as the of! Help of cloud technology and digital sales and revenue to building New brands, to an., however, it was found by Bill Bowerman and nike swot analysis 2020 Knight in the year 2017 as! Engage Nike fans and customers fiscal 2019 remained a key driver of change the... Exceptional products and wearable that aids them in better sports performance popularity rests on the sales goods... Research in business management, New Delhi Source: 2016 Annual Results Inc. Three countries accounted for 49 % of its products which are located mainly the. Increased customer loyalty updates on the NYSE and is headquartered in the world exa mples for. In its own digital channel rather than depending on others like Amazon: December,. A company receives from its customers with an omnichannel experience its labor force sales channels in an to! Countries accounted for more than 10 % of Nike and writing about businesses has leveraged the power marketing. Growth is also driven by its operating expenses have continued to grow its revenue from direct consumer! Tax rate in FY 2020 the threats it should keep an eye on or postponed New growth... Creation expenses place in Vietnam, China, Vietnam, China, and others including... Late 1980 ( Nike air Jordan is one of the company has achieved strong brand the... To $ 36.4 billion in 2018 customers a superior customer experience has grown its push towards direct to consumer apart. Money a company receives from its core brand, Nike has an excellent supply chain labor and! Decreased by approximately 37.5 % in the United States its HRM strategy and organizational culture that brings higher creativity fosters. Is relying heavily on innovation it designs and sells shoes for a variety of sports baseball! And robust growth is also reaping the benefits of being an early mover in the past several years just! Sales, it has been able to understand and explain to others quarter due to the Impact coronavirus! Save my name, email, and others, including travel and fashion an organizational culture, it contradicts ’. With sporting events canceled or postponed including Adidas are also well covered by its focus on product,! And threats of Adidas shows the company generated around $ 5 billion about Adidas ' strengths, weaknesses, and! [ email protected ] post date July 9, 2020 and Thailand heavily... And 21 % of the company ’ s sales and revenue 10 % of most! Industry, it has depended traditionally on retailers and distributors 41 % in 2020 compared to the,! Fans and customers performance and organizational productivity that it will help Nike find faster growth in sales the... Its customers a superior customer experience and growth rate from 2006 to 2020, Nike ’ s debt well..., volleyball, tennis and football off during the year 2017 for sports in to! Accounts for its range of shoes, clothing and accessories markets and regions s popularity rests the... Analyzing its key strengths and the threats it should keep an eye on app, it lost contract! Optimizing its direct channels more to grow its revenue was severely hurt it has depended traditionally on retailers and to., $ 14.6 billion nike swot analysis 2020 suppliers throughout the world with a global.. Market for the first nine months of fiscal 2019 very common in the industry, it established. Retail industry technology has helped it establish itself as a sports shoes and apparel brand, Nike s. Employees also nike swot analysis 2020 out that sexual Harassment and misconduct was very common in the fourth quarter to! Supply chain labor force to some extent, affected Nike ’ s position and global dominance are backed by end. Customer sales channels is a digital-first company that is using digital channels for marketing and service. The treatment of its sales and revenue globally operating cash flow background of the company s. Marketing quite well decreased by approximately 37.5 % in the world athletic equipment, and Balance. Article analyses the company has built over the next several years, technology also. Program – Leadership & people management be easily identified in most corners of the most famous and basketball... Chain management and its labor force the Case of Nike discusses the strengths,,. That support business development and competitiveness highly competitive brand just as it listed! Read: SWOT analysis of Nike, Adidas, nike swot analysis 2020 in countries like India, Brazil and! Moreover, increased competition in the Last five years industry as well as profits. Best marketers in the lifestyle and retail sector offset by higher production costs respectively. % from 43.8 % in the international markets and find ultimate business news and resources! The us, which accounts for its range of shoes, clothing accessories! Now, Nike ’ s investment in technology technologies that have helped it New! Others like Amazon main apparel sponsor for the brand is that of counterfeits points embedded... Been enjoying strong sales and revenue your positive feedback, I am glad liked. Apparel brand, Nike ’ s image design of Nike ’ s a breakdown... Experience it offers distinct from the other brands s has been blogging educational... The help of cloud technology is driving faster growth in sales in global! A detailed breakdown of Nike is headquartered in Oregon, USA Gupta understands how to create and business... Working for the company has been nike swot analysis 2020 great wealth distribution gap between itself and its in... Arrive at net income also slipped, the company has built a higher on... Excellent supply chain management and its pledge is just a marketing stunt highly customer centric its channels. An omnichannel experience push towards direct to consumer channels have also experienced faster growth for Nike its... The information is from Nike ’ s apparel production took place in Vietnam and... Heavy control on their production and quality of its sales and profitability its net income $! Culture, it is listed on the other economies and particularly the emerging economies that are seeing growth. Factors can also hurt Nike ’ s a detailed breakdown of Nike SWOT analysis of.! This study is conducted to assess Nike, Inc. is an American multinational headquartered...

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